Maryam is the co-founder of Rouya. With over 25 years of experience as a communication and storytelling consultant, she has led impactful communication and storytelling strategies across government and cultural entities such as Salama Bint Hamdan Foundation, COP28, the UAE Pavilion at Expo, and Eid Al Etihad. Her work has been showcased in leading exhibitions and publications across the UAE and beyond.

To know more about Maryam’s work for the UAE Pavilion, read our case study.