The Foundations

It was no easy feat to bring together the efforts of individuals who are members of the same family, who happen to live in different geographic locations and with different professional backgrounds, to form the nucleus of a company or institution that would combine all its employees’ professional competencies under one roof.

It was rather challenging to imagine entering a fiercely competitive market and going through the necessary administrative requirements towards the  establishment of a company, and more particularly, the provision of the necessary capital and the right location and place within the professional and institutional landscape.

In the beginning, everything seemed like a challenge to the confident and capable members of this family, who were armed with valuable expertise and relentless determination in the face of adversity

The Beginning

With the help of Allah, we completed all legal requirements to set up the company and market it under the name of “Rouya” which means “vision” as it was the founders’ vision and ambitions that materialised in this initiative.

So, we rented and renovated a small office, which we furnished with basic equipment, then we started our journey with a very limited number of clients, accepting small projects and covering a few events on specific occasions.

Instead of focusing on making a quick profit, our major objective was finding a place in the market and showcasing the skills and talents of our team members, especially the highly motivated Zainab Azzam and Dareen Al Sarraj, the first two team members to join the company and nurture it in its first steps.