In the vast virtual world of content, why should you listen to what we have to say?

On one hand, I’m tempted to remind you that you shouldn’t consume anything you don’t want; on the other, some traffic to this blog would be nice.

The truth is that the most nagging reason we’re launching this blog is to satiate our own hunger for creativity rather than trying to gain wide engagement. This is not to say you shouldn’t stick around to read our blog; on the contrary, we’re making our little corner of the Internet a cosy space for thought-leadership, and we’d love for you to read our content. However, as a consultancy, we’re often limited by what the client decides they want their content to be. We can suggest a tone of voice, a subject matter, and a writing guideline, but at the end of the day, we write whatever the client wants to read—while maintaining their best interests, of course.

For years, the co-founder of Rouya, Maryam Al Dabbagh, dreamt of starting a blog under her company’s name, but the small size of the company and the need to make ends meet hindered her. However, in the past year alone, Rouya has almost doubled in size and taken on much larger—and more profitable—projects (mashallah, or knock on wood, or whatever other protection you believe in). With more resources, Maryam’s dream is now becoming an infectious reality that all our members are excited to partake in.

When Maryam asked me to lead the blog workstream—in fact, she had mentioned it even in my first interview—I was honoured and ecstatic. When I first joined Rouya, working as a consultant for clients was a challenge that crawled under my skin to rewire every sense of my being, in the way new experiences often do. However, writing and editing short works of nonfiction is a familiar blanket I can wrap myself in. The ability to strike a balance between client work and creative writing is an opportunity I value greatly. It’s particularly special to get to share it with Rouya.

On a personal level, Rouya is comprised of individuals with outstanding intellect and an unwavering urge to share our knowledge with others. In a conversation, our words surge out of us like an open dam, ready to bring a village back to life. For Rouya, sharing knowledge is a privilege and a duty; it’s how communities grow and prosper. Our voices are critical in a world dominated by the “Global North,” which doesn’t represent us.

From a business perspective, these blogs will introduce visitors to our authors, which can foster connections on a human level. By publishing under our own names, we allow potential clients a glimpse into our personalities and thought processes. As a client, you won’t have to wonder what kind of people you’re about to work with; you’ll already know. We’re very proud of the work culture we’ve created, and we share it with every client and visitor we come across. Now, we want to share it with a wider audience.

If you’ve read this far, I’m glad I didn’t scare you off. We’re quite excited to commence this new chapter in Rouya’s story, and to introduce you to the inner workings of our minds. We hope you tag along.